letter_spring_2026.txt
from: roku <contacto@rokuestudio.com>
to: you
subject: what I do here_

Hi. I’m Roku, and I make what you do get noticed.

I plan the strategy, write, script and edit for artists, musicians, creatives and small businesses. The goal? Getting what you make in front of the people who should see it.

I spend my weeks taking apart why some things stick in people’s heads (if a La jugada reel brought you here, you already know how I think). Then I do the same thing in reverse, for you.

I work solo, from Buenos Aires, with theatre, film, music, food, fashion, architecture, interiors, events and independent projects. That many fields? Yes. They all have one thing in common: someone making something they care about who needs people to know.

If you’ve got something like that in the works, write back.

Roku

P.S. I rewrite this letter every season. This is the spring 2026 one (southern hemisphere, so yes, it’s spring in October).

REPLY TO THE LETTER OR SEND ME AN EMAIL
la_jugada_01.mov

WHO IS THIS FOR?

Theatre and film, music, food, fashion, architecture, interiors and events. Also people in the humanities who want to start telling the world what they do. (Boring brands, not so much.)

01 · WORK

Does it work? Here’s what happened.

I can’t name the brands (contracts, you know), but the numbers are real. Hover over each one and I’ll tell you the play behind it.

competition.txt
TURNOUT · 2026
207%
of the sign-up goal

They asked for sign-ups. They got double.

Communications for an art competition.

the play: Google to get people signing up, Meta to get people talking. Plus the website copy. 915K impressions and 17.9K clicks.

MY PART · PAID MEDIA · WEB COPY

debut.txt
LAUNCH · 2024
80K+
views in the first week, 100% organic

A debut told through the person, not the logo.

Campaign for a brand backing an athlete’s international debut.

the play: lead with the human story. Three stages: introduction, community and closing. It was the most talked-about week of the year.

MY PART · CAMPAIGN STRATEGY

mailing.txt
COMMUNITY · 2025
48.5%
open rate on its best send (industry average is around 21%)

Emails people open on purpose.

Email marketing for a wholesale chain: three lists and 340K+ people per send.

the play: a subject line and a vocabulary for each list, less urgency and a single emoji. Click rate peaked at 17.4%.

MY PART · COPYWRITING · SEND STRATEGY

reel.txt
REACH · 2025
3.5M
impressions and 1.4M reach

The reel beat the discount.

Multi-format content for a wholesale chain.

the play: next to the price post, a reel with five reasons to buy. It outperformed every promo piece.

MY PART · COPY · CREATIVE STRATEGY

02 · WHAT I DO

Where can I lend a hand?

  1. 01 Social media strategy Content with a strategy behind it and a monthly report, so you know what worked.
  2. 02 Content and creative copywriting Ideas, scripts, copy and emails that sound like you.
  3. 03 Moodboards and visual direction How your story looks, before anything gets produced.
  4. 04 Project management Timelines, calendars and scheduling. Nothing goes out late.
  5. 05 Video editing Reels and short pieces, from raw footage to the post.
  6. 06 Trendhunting The trends that actually serve your project, not the ones everyone is talking about.
  7. 07 Content research What your field is doing, what it’s missing and where you can come in.

HOW YOU CAN HIRE ME

Per project

A premiere, a record, an opening or an event. We build the whole play around that date.

Monthly

Social strategy with a monthly report, so your project doesn’t only show up when it premieres.

Audit

I look at what you’ve been doing and hand you a clear plan for the next 90 days.

03 · HOW I WORK

First we talk. Then we get to work.

  1. 01 We talk You tell me what you’re working on and when it’s due. The first chat is free.
  2. 02 Research I look at your field, your audience and what’s already working (and what isn’t).
  3. 03 Plan + moodboard I show you the play: what we say, how it looks and when it goes out.
  4. 04 Get to work I write, script, edit and publish. And every month, the numbers, clean.
04 · LA JUGADA (THE PLAY)

The strategy you don’t hear.

It’s my reel series (in Spanish). I take a record, a play or a place and break down the strategy behind it, step by step. The first one was Mataderos, by Saramalacara: why she named her record after her neighborhood and why she kicked it off on Facebook, the network from her teenage years there.

the play: if you want to know how I think, start here.

la_jugada_01.mov
05 · ABOUT
Portrait of Rocío (Roku) wearing burgundy glasses and a plaid shirt

Hi, I’m Rocío.

I spent 4+ years in agencies, with big brands, short deadlines and brands so corporate that getting anything creative through was almost a mission. That’s where I picked up the speed, the habit of checking the numbers and the knack for finding an idea even when the brief leaves no room.

I’m not just another community manager: I think through the strategy before I open the editor. And AI? I use it for data and systems. The creative judgment is mine.

FIELDS I’VE ALREADY WORKED IN
WHOLESALE RETAIL EDUCATION INDUSTRY SPORTS ART COMPETITIONS COSMETICS ANIMAL HEALTH
LINKEDIN → ARE YOU AN AGENCY? →
06 · CONTACT

shall we make something?_

new_project.txt
What are you working on?

Not a form person? I get it. Write to me directly:

contacto@rokuestudio.com [ BUENOS AIRES ] [ BOOKING 26/27 FOR PROJECTS & EVENTS ]